An excerpt for those disinclined to click:
In what might be the best example of that, when Granderson signed a $30.25-million contract extension with the Tigers last February, he also changed future endorsement contracts with Nike, Rawlings and Louisville Slugger.
Starting with this season, he no longer will get a retainer from the companies. Instead, he asks that they donate equipment to inner-city youth baseball teams across the state.
Definitely worth a read.